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Baidu APP Launches a Shopping Channel, Back to E-commerce Battlefield
COVID-19 and China
Image credit: Baidu

The Baidu App has launched a shopping function – which is actually an e-commerce module that Baidu integrate, having repackaged it from the e-commerce platform 'Duxiaodian' where it was launched in 2019. In the past 12 years, Baidu has repeatedly made efforts in the e-commerce sector, but products have failed due to misaligned positioning and lack of differentiated advantages.

Baidu responded that this attempt is meant to further aggregate Baidu's e-commerce resources, cultivate users' new habits of 'search + shopping,' and create a new closed-loop. In terms of smart hardware, Baidu currently has two sales channels, e-commerce platforms and its own websites. However, its products' promotion has always been limited, so Baidu may plan to regain users through e-commerce channels.

On the other hand, Baidu's driverless taxi service has officially opened for testing in Beijing. And the most important infrastructure behind this is mobile payment. Powering the e-commerce business may lead users to Baidu's mobile payment product Du Xiaoman where it may take the fight to Alibaba and Tencent.

Editor: Luke Sheehan

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