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ByteDance's Advertising Revenue to Reach USD 27 Bn in 2020
COVID-19 and China
Image credit: Mercurious/Shutterstock

According to two people familiar with the matter, TikTok's parent company ByteDance would have at least CNY 180 billion (USD 27.14 billion) in advertising revenue in the China market this year.

According to data, ByteDance surpassed Baidu in the first half of 2019 to become China's second-largest digital advertising company, accounting for 23% (approximately USD 7.6 billion) of total digital advertising expenditures in China. Alibaba ranked first, with a revenue of USD 10.9 billion and a market share of 33%.

Although TikTok is ByteDance's famous product in the international market, this application contributes very little to ByteDance's total revenue. Its primary income still comes from China's TikTok, 'Douyin'.

People familiar with the matter also said that due to the continued expansion of the global market, ByteDance plans to increase investment in three important businesses next year, including e-commerce, search and long video.

Among them, ByteDance plans to invest a total of CNY 10 billion in video product ixigua next year, to increase the number of daily active users to more than 100 million.

Douyin's e-commerce platform is one of the fastest-growing sectors of ByteDance, and it is estimated that the gross merchandise transactions (GMV) this year will reach around CNY 150 billion.

Editor: Luke Sheehan

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